Cheddar Snapchat Discover
At Cheddar News, we were pioneers in the Snapchat Discover Platform, producing daily content for users. As part of the team, I contributed to developing a visual language that blended Cheddar’s contemporary design with a fun, accessible voice. My role involved managing designers and illustrators, conceptualizing story ideas, and overseeing brand integrations. I also created a production pipeline and toolchain to streamline our daily edition, reducing production time by nearly half. With predefined templates and animation rigs, we delivered 12-24 Snapchats per day, featuring bespoke animations, mini-games, and original videos. This efficiency enabled us to explore new content areas and experiment with product delivery.
Creative Director: Elyssa Margolis
Art Director: Ali Abbas Jafri
Lead Motion Designer: Luke Popadics
Senior Producer:
Adriana Toma Rabunski
Writer & Producer: Nicole Cone